Context:
The grand opening for Hilton Tapestry Hotel, The Axis, was approaching and the client wanted to maximize attendance while spreading awareness about the property and the historical building they now occupied.
Solution:
We created a "VIP Box" and invitation that would leave a genuine and lasting impression. I provided art direction and designed this high quality box and paper invite to best represent the brand's historical and vintage roots. Written on the inside cover is a brief history of the historical building that will now be the home of a Hilton Tapestry Collection Hotel. Placed inside of this box was custom and thoughtful gifts and a Gatsby-inspired invitation to the grand opening event. It was delivered by hand to surrounding businesses, corporate contacts and local chamber members.
My role with this project was to give art direction and provide the graphic design.