Context:
Hyper Energy Bar is known for their custom made energy drinks. Only a small percentage of their sales are contributed to coffee orders, so the client wanted to launch a social media campaign to raise awareness about their coffee drinks and increase coffee sales.
Solution:
The client's primary target audience is between the ages 14 and 25, so to best reach this age group I created a short-form video for Instagram and TikTok. I featured the process of making the top selling specialty coffee paired with up-beat music to match the brands energy.
I provided art direction along with video shooting and editing for this project.