Don't HALF The Dream

Context:
In 2022, Metro HS earned the title of Missouri's premier high school, a testament to its consistent excellence over the years. However, while academic achievements have soared, the gym equipment has remained stuck in the past, untouched for decades. It's time to bring the same level of dedication and progress to their sports facilities as they do to their studies. Our students deserve a modern, functional gym with essential upgrades that match their academic dedication. To make this transformation a reality, the school is embarking on a fundraising campaign. 
Insight:
Dreams aren't achieved through half-hearted efforts. Metro HS students didn't cut corners in their academics; they built a legacy. Their athletes didn't settle for mediocrity; they overcame adversity. In the same spirit, we can't compromise on the dream of providing a whole new gymnasium, one that Metro students can proudly call their home court for games and events.
Solution:
“Don’t HALF The Dream”. We’re going to launch a city-wide integrated campaign encouraging member of the St. Louis and Metro community to support Metro High School’s dream of having a WHOLE new sports facility by showcasing all the ways that we can’t go halfway on our dreams. To support the dream, members of the community will be urged to donate at MetroHS.com/HALF, where they can choose half or whole pieces of gym equipment to donate towards.
Logo Redesign

Old

New

Print Ad
OOH Ad
Website
Donation page featuring incomplete bleachers.
Donation page featuring incomplete bleachers.
Select the missing half to make a donation.
Select the missing half to make a donation.
Your name and avatar will appear in the bleacher seat you made whole by donating.
Your name and avatar will appear in the bleacher seat you made whole by donating.
Social Media Campaign
Julia Gorbach & Lauren Bertuzzi are contributors to this campaign.
In addition to providing art direction, I also contributed the graphic design materials.
Back to Top