Context:
Pizza Mie, a new wood fire pizza restaurant/walk-up located near the largest skate park in the U.S, is in need of a brand identity.
Solution:
I created this branding while keeping in mind the demographic of the Lauridsen Skatepark—the largest open skatepark in the U.S. This brand is young, edgy and it takes risks.
This concept was put on hold during the Pandemic.
I provided creative direction and the design for this branding.